Motion Graphics
& 2D Animation in Belfast
Bespoke motion graphics for businesses and brands in Belfast
I create custom motion graphics for top brands.
Animated brand films, point of sale, concert graphics, music festivals and software tutorials and even more.
Featured Work: Nomad Counters – Global Product & Trade Show Film
The Mission: Nomad - a cutting-edge data technology company specialising in pedestrian, bicycle, and vehicle counting - needed to communicate a highly technical product to a global audience in seconds. They needed a visual asset that could stop foot traffic at international trade shows and instantly convert web traffic at home.
The Result: A sleek, dynamic brand film that translates complex data-capture technology into a compelling visual story. Utilising bespoke 2D motion graphics and After Effects animation, the film instantly communicates the product's function and value. This piece became the first touchpoint for new global customers, anchoring their website homepage and playing on continuous loops at major industry trade shows across America and Europe.
The Execution: Turning complex tech into an engaging story takes work - but the client didn't have to lift a finger. I managed the end-to-end process: concepting the visual communication, storyboarding, animating, editing, and delivering the final high-fidelity file. Delivered on time and on budget, giving their international sales team an elite, done-for-you tool to close deals worldwide. To ensure frictionless entry into these new markets, I also fully localised the campaign by producing and integrating six bespoke versions, including Swedish, German, Spanish, French, and targeted regional English accents.
Client: Nomad Counters
Year: 2023
Format: Product brand film with 2D motion graphics
Localisation: English, Swedish, German, Spanish, French
Lloyd's role: Concept, storyboard, motion graphics design, animation, edit, audio
Other projects I’ve worked on…
Common Questions About Commercial Motion Graphics
What kinds of commercial motion graphics do you make? Animated brand films, point-of-sale and retail screen content, event and awards packages, concert and festival visuals for large-format LED, and software tutorials and explainers. In practice it splits into two halves: graphics that sell something, and graphics that run a live room.
Do you work inside our brand guidelines, or design something new? Most commercial work is built inside an existing brand system — that's the job, and it's what I do for Stena Line. If you don't have a graphic language yet, or the one you have doesn't move, I'll develop one from scratch and hand it over as something you can keep using.
Can you deliver the same campaign in different sizes and formats? Yes, and it's usually cheaper to plan for it from the start than to retrofit later. A single campaign might need portrait for digital signage, landscape for a website, square and vertical for social, and a wide crop for a screen above a till. I design once with those crops in mind rather than reformatting at the end and hoping the text still fits.
Will it still work with the sound off? That's the default assumption unless you tell me otherwise. Retail screens, signage, exhibition stands and social autoplay are all silent environments, so the message has to land visually in the few seconds someone gives it walking past. Designing silent-first and adding sound afterwards works. Doing it the other way round rarely does.
We're running an event — when do you need to be booked? The earlier the better, but the more useful answer is what you get back: all media delivered a fortnight before the event, so the last two weeks are yours for everything else that will inevitably go wrong. I also hold pricing consistent year to year for returning events, so budgeting for next year doesn't mean starting the conversation from scratch.
Can you work at large format, like LED stage screens? Yes — I've designed and animated content for arena-scale LED walls at Farmer's Bash across three years. It's a genuinely different discipline to broadcast: resolution, contrast and pacing all behave differently at that size, and something that looks balanced on a laptop can fall apart on a wall behind a performer.
What do you need from us to get started? Brand guidelines if you have them, logo files in vector, any fonts you're licensed for, and a clear idea of where the finished thing will play — which screen, how big, how long, and whether anyone will hear it. That last part changes more decisions than people expect.
How long does a commercial project take? Most work is delivered inside a week, and next-day is possible where a campaign genuinely needs it. Larger packages — a full event identity, or a campaign across a dozen formats — are better planned across two to three weeks. Ask rather than assume; deadlines that sound impossible often aren't.